Some customers prefer phone calls, others prefer emails, or may choose self-service features before contacting a business. You can use Microsoft Dynamics CRM to communicate with customers on the platforms that they prefer, including tapping into social media. Each online interaction can be captured so that your sales representatives and customer services teams have a complete picture of each customer and provide personalized customer service. You can also open an online self-service portal with Microsoft Dynamics CRM. Customers can access product availability or pricing information at their own convenience. Offering web self-service support can reduce costs from over $10 per interaction to as little as 10 cents.
With the support of modern business solutions such as Microsoft Dynamics CRM, manufacturers can interact, communicate, and provide superior customer support with greater efficiency. Download “8 ways manufacturers connect the dots to improve marketing, sales and service” and contact mcaConnect to learn how to engage customers how and where they prefer to be engaged by deploying an innovative CRM solution.